Managing Social Media

Thursday | June 23 | 2016 | 6:00 pm - 7:15 PM

Maintaining a presence in social media is no longer an option for business schools. Making your content approachable and distinctive is more challenging as more schools become active in social channels. (See the session presented by Berkeley staff on their use of new media to engage their stakeholders!). There is no doubt that prospective graduate students use social media to gather visual information and content, but they also seek relationships with business schools during the enrollment process. Leveraging social media to impact key marketing and communication functions across the enrollment cycle is key. Our panel includes school professionals who manage at different levels of the marketing cycle. Learn how they are integrating social media strategy and influencing engagement tactics that are creating enrollment marketing success by developing new relationships with prospective students.

Speakers: Rebecca Barber, Social Media Coordinator, The Wharton School, University of Pennsylvania, Scott Rief, Director of Digital Marketing & Technology, Haas School of Business, University of California, Berkeley, Carlos Saldaña, Chief Marketing Officer, IE Business School, Moderator: Chris Herring, Director of Digital Marketing, BARKLEYREI

Focus Area: Marketing