Lunch: Understanding Candidate Motivations – Segmenting the Global GME Market
Thursday | June 23 | 2016 | 4:30 pm - 5:45 PM
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We know that not all candidates are alike. In early 2016 GMAC kicked off a Global GME Candidate Segmentation study in partnership with IPSOS, a well-known market research firm. The objective of this study was to help drive industry growth through rich and actionable insights on the motivations of the GME candidate pipeline, and the results of the study will help guide strategy and marketing efforts to prospective students. IPSOS will be sharing the initial findings and segment profiles during this engaging lunch session. Come prepared to learn more about the motivations and mindsets driving your prospective students.
Speaker: Carla Flamer, President, IPSOS Marketing; Moderator: Betty Su, Chief Marketing Officer, Graduate Management Admission Council