Leveraging your Ecosystem to Enhance the Full Time MBA Value Proposition

Friday | June 24 | 2016 | 1:00 pm - 2:15 PM

Peer Submitted ContentAt many business schools, the full-time MBA faces significant challenges. With alternative MBA formats (online, part-time, executive) available to students that they can pursue as working professionals, the value proposition of the full-time MBA needs to be continually enhanced. This panel will explore ways in which business schools can leverage the ecosystem that they reside in (the overall University and its infrastructure, its corporate connections and alumni, its faculty, and the city it is located in) to innovate and enhance the value of the full-time MBA program.  Panelists from 3-4 programs will discuss various ways to leverage their university ecosystem to enhance the full-time MBA program in ways that are difficult for online and part-time programs to replicate, including leveraging immersive experiential programs for career-switchers, campus entities (incubators, innovation centers, etc.), interfacing with MS students in other disciplines in cross-functional teams and research centers and other on-campus intellectual hubs.  

Speakers: Nancy M. Gimbel, Assistant Dean of Student Engagement, MBA Programs, Scheller College of Business, Georgia Institute of Technology; Steven Koch, Assistant Dean, Graduate and Professional Programs, Bauer College of Business, University of Houston; Brian Jennings, Associate Dean, MBA Programs and Executive Education, Scheller College of Business, Georgia Institute of Technology; Alex Lawrence, Assistant Dean, Director of MBA Admissions, Anderson School of Management, UCLA

Focus Areas: Program Management/Strategy/Marketing