Let’s Turn It Up! Strategies for Attracting More Women to B-schools (and what NOT to do)
Thursday | June 23 | 2016 | 6:00 pm - 7:15 PM
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Women make up only 34% of graduates across MBA programs worldwide. What is your school doing to counter this trend and increase the population of women that apply and enroll to your institution? In this session, learn how the Forte Foundation, which runs a fellowship program that provides $85 million to women pursuing and graduating from MBA programs, refreshed its brand to speak more powerfully to this market segment. By using personal storytelling and focusing on the type of information that women care about, the revitalized Forte brand and its subsequent campaigns are uniting generations of women in business. Discover how to apply these techniques in your own admissions campaigns—and how to avoid the common mistakes in marketing to women: “just for women” campaigns, over-reliance on rankings and more.
Speakers: Mariska Morse, Vice President, Marketing & Operations, Forté Foundation, Shane Shanks, Editorial Director, Zehno
Focus Areas: Diversity/Recruiting/Marketing/Branding