Innovative Ways to Increase Yield

Thursday | June 23 | 2016 | 6:00 pm - 7:15 PM

Marketing and Admissions professionals are challenged to increase the pipeline, constantly maintain and improve class quality, and often, grow the class size.   This session will focus on common yield challenges and effective ways of nurturing candidates and developing relationships at different points throughout he candidate life-cycle to ultimately gain commitment and, ultimately, program enrollment.

Speakers: Prof. Easwar Krishna Iyer, Admissions Director, Great Lakes Institute of Management; Jaime Young, Director, Recruitment & Admissions, Full Time MBA at Rotman School of Management, University of Toronto; Moderator: Amanda Barth, Director of MBA Admissions, Raymond A. Mason School of Business, College of William and Mary

Focus Areas: Recruiting/Operations/Enrollment Management