Driving Personalization and Ownership of the Student Experience

Thursday | June 23 | 2016 | 7:45 pm - 9:00 PM

Candidate and student expectations are evolving, requiring a greater need for guidance, coupled with the desire for an authentic and personalized program experience. This session revisits the classic dilemma of student vs. client, with focused emphasis on how schools are engaging candidates and students in the learning experience. This session will present best practices as to how schools are partnering with students to co-create scalable customization and individual ownership of the student experience while driving a more engaged student body.

Speakers: Lawrence Chan,
Director, Marketing and Student Recruiting, MBA Programs, CUHK Business School, The Chinese University of Hong Kong; Monica S. Powell, PhD, Senior Associate Dean, Naveen Jindal School of Management, UT Dallas; Moderator: Dan Poston, Assistant Dean for Master’s Programs, Michael G. Foster School of Business, University of Washington

Focus Areas: Student Life/Program Management