Data, People and Technology as Catalysts to Accelerate Enrollment Management

Thursday | June 23 | 2016 | 3:15 pm - 4:30 PM

Peer Submitted Content In today’s competitive market, candidates require a high touch engagement strategy throughout the application process, which is a challenge for any school facing ever-shrinking resources.   This session will explore how the George Washington University’s School of Business, in strategic partnership with Blackboard, Inc., increased its funnel conversion by utilizing a combination of data, technology, and people to maximize the student experience, driving revenue and enrollment for three consecutive enrollment terms.

Speakers: Jason Garner, Sr. Associate Director, Graduate Admissions, The George Washington University School of Business, Joel Turpin, Sr. Manager, Enrollment Services, Blackboard, Inc.

Focus Areas: Enrollment Management/Technology