Burst Your Marketing Bubble: Why Business Schools Should Experiment with New Digital Formats
Thursday | June 23 | 2016 | 7:45 pm - 9:00 PM
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Business schools seek candidates who challenge the status quo; we demand innovation and creativity. And yet, when it comes to our own marketing strategies - the very ones we hope will woo them to our program - we follow a predictable hum-drum approach. Email, email, email. Sound familiar? Most MBA candidates have a short attention span, and email can't keep up with their busy lives. They’re connected. They live and die by selfie sticks, Twitter, and Vine. Given this constant noise, how do business schools vie for mindshare? At Berkeley-Haas, we are questioning the marketing status quo, rethinking how to create digital experiences that engage, excite, and put our candidates in the spotlight. We are experimenting with Snapchat, Periscope, Facebook, and good old fashioned face-to-face communications. In this session, we will share our successes, failures, and best practices for maintaining relevancy (and taking risks) in a competitive social media landscape.
Speakers: Morgan Bernstein, Executive Director, Full-Time MBA Admissions, Haas School of Business, University of California, Berkeley; Scott Rief, Director of Digital Marketing & Technology, Haas School of Business, University of California, Berkeley
Focus Areas: Marketing/Technology