Assessing Fit: Aligning Admissions Practices to Reflect Your School’s Brand and Culture

Friday | June 24 | 2016 | 1:00 pm - 2:15 PM

The competitive environment, limited resources and evolving candidate desires for a customized experience all combine to create additional challenges for Admissions Offices trying to attract top quality candidates who will be engaged students and alumni. This panel session will begin to examine how schools can best communicate their brand, culture and values in order to create admissions experiences which most accurately depict and align with the student experience. In doing so, Admissions staff can better assess a candidates fit with the program while the applicant gets a clearer picture of the opportunities and expectations that await in the program experience. Panelists will share examples of how they have taken steps to ensure that their recruiting messages best inform prospects about the true student experience.  

Speakers: Gary Lo, Head of Marketing and Admissions, MBA Programs, HKUST Business School; Erin Town, MBA Admissions Director, Michael G. Foster School of Business, University of Washington; Moderator: Peter Johnson, Assistant Dean, Full-time MBA Program at University of California, Berkeley, Haas School of Buisness

Focus Area: Admissions/Assessment/Marketing/Branding