Undergrads – The Growth Engine of GME

Thursday | June 25 | 2015 | 7:45 pm - 9:00 PM
Governor's Square 16

Peer Submitted SessionIn past GMAC surveys, schools have expressed the need to increase the pipeline of US domestic candidates. After identifying undergrads as an optimal audience for pipeline building, GMAC recently partnered with five schools to launch undergrad-focused pilots on their campuses. Join this interactive session to hear what we learned about undergraduate perspectives, effective marketing messages and channels, and how you can leverage these findings to begin building the GME pipeline on your campus. Come to our session and gain practical knowledge that you can put to work as soon as you return from the conference.

Kelly Finnegan, Director, Undergraduate Initiatives, GMAC
Darcy Sementi, Assistant Dean, MBA Programs, College of Business, University of Illinois at Urbana-Champaign