Time, Talent, and Treasure: Tying Alumni Engagement into the Lifecycle of the MBA Experience
Thursday | June 25 | 2015 | 7:45 pm - 9:00 PM
Governor's Square 17
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According to the 2014 GMAC Alumni Perspectives Survey, alumni are the number one resource for business school messaging and recruitment. During this interactive session, participants will review various strategies to engage alumni in the admissions cycle, student experience, and career search. Participants will also discuss how to tie various types of alumni engagement back to their school’s value propositions, as well as the importance of creating a school-wide narrative around alumni engagement. During this session, we will delineate best practices and discuss how to create a tangible rubric for alumni engagement to promote your brand and distinguish your program in the marketplace.
Corey Dortch, Director, MBA Program, Goizueta Business School, Emory University
Rebecca Sandidge, Assistant Director, MBA Admissions, Goizueta Business School, Emory University