Prospects Are Not The Same! Using a Multi-Channel Approach to Segment Your Audience and Target Your Messages

Thursday | June 25 | 2015 | 3:15 pm - 4:30 PM
Governor's Square 17

Peer Submitted SessionWhether you are looking to communicate to prospects from a list buy, an inquiry database, or a newly targeted recruitment area, it’s important to segment your messages and stay relevant. Using the latest integrated strategies you can incorporate the data you possess when delivering your messages to your target audience. In this session, we will explore how to use a multi-channel approach to market to prospects in a highly engaging and personalized way.

Melissa Rekos, Vice President, Digital Services, Carnegie Communications