No Money? No Problem: Using Word of Mouth Marketing and Social Media to Engage Students and Grow Enrollment

Thursday | June 25 | 2015 | 3:15 pm - 4:30 PM
Governor's Square 10

Peer Submitted SessionGraduate recruiters are often tasked with increasing applications and enrollment without corresponding increases in marketing budgets. This session will explain why word of mouth marketing is a powerful, free tool that can be purposefully cultivated to help reach recruiting goals. We will discuss why WOM works, misconceptions about WOM, and, most importantly, real-world techniques that can be utilized by marketers and recruiters at little or no cost.

Matthew Painter, Director, MBA Program, The Graduate College, Texas State University