International Recruiting 101: How to Launch, Build and Sustain an International Recruiting Strategy for the Long Term

Thursday | June 25 | 2015 | 7:45 pm - 9:00 PM
Plaza Ballroom D

Targeted to institutions who are thinking of launching an international recruiting strategy, or who have been recruiting internationally for less than five years, this session will feature a panel of schools that will share how they have gone about convincing senior management to invest in an international recruiting effort; selecting target markets in key geographical regions; and staffing international travel. The session will also cover how schools have sustained their international recruiting efforts by providing critical services specifically targeted to international populations. Finally, the session will review how to build dashboards and develop cost and other metrics to measure the return on investment of recruiting international students to ensure recalibration of efforts year over year.

Ryan Frezee, Director of Marketing and Recruitment, INCAE
Allison Jacobs, Associate Director of Graduate Recruiting, J. Mack Robinson College of Business, Georgia State University
Jeff Mon, Executive Director of Graduate Programs, Frank G. Zarb School of Business, Hofstra University
Moderator: Itziar de Ros, Director, MBA Admissions, IESE Business School, University of Navarra