Increase Applications and Reduce Marketing Costs through Inbound Marketing

Thursday | June 25 | 2015 | 6:00 pm - 7:15 PM
Governor's Square 14

Peer Submitted SessionTraditional graduate education marketing channels are expensive, and it's difficult to track the ROI of direct mail, radio, and TV ads. Inbound marketing is more cost-effective than traditional higher education marketing and provides a measurable ROI for your marketing efforts. In this session, HubSpot education marketing specialist, Leigh Fitzgerald, will walk through the critical steps to create an inbound marketing strategy to help drive application volume for your program while reducing costs and providing a measurable ROI.

Leigh Fitzgerald, Principal Inbound Marketing Specialist, HubSpot