Improve your Marketing Yield: Using Personas to Deliver the Right Message to the Right Audience

Thursday | June 25 | 2015 | 3:15 pm - 4:30 PM
Governor's Square 15

Are your marketing efforts reaching the right audiences at the right time? Are you delivering the most effective messages relative to the program you are trying to sell? Wish you could calibrate your marketing dollars more effectively to yield better results? This session will introduce you to the concept of marketing personas and teach you how these can be used to improve reach and messaging to recruit more effectively. You will walk away with practical marketing tools and messaging samples that can be immediately implemented to improve your yield.

Anne Daugherty, Director, School Marketing, GMAC
Paula McKay, Director, School Products, GMAC