Transforming Your Admissions Approach through Design Thinking and Experience Mapping

Friday | June 26 | 2015 | 1:00 pm - 2:15 PM
Governor's Square 14

Peer Submitted SessionDoes your admissions process really put students first? In this interactive workshop, participants will learn how Georgetown McDonough used design thinking and experience mapping to create a more targeted and student-centered admissions approach. Through a team activity, participants will practice design thinking and experience mapping and learn how to rethink their own admissions processes. Participants will also learn to prioritize and organize ideas learned at the GMAC Annual Conference through the experience mapping concept.


Shelly Heinrich, Director, MBA Admissions, McDonough School of Business, Georgetown University
Katelyn Rosa Stephenson, Assistant Dean, MBA Admissions, McDonough School of Business, Georgetown University
Jimmy Tran, Design Strategist, Peer Insight
Graham Richmond, Founder, Southwark Consulting