Using Gamification in the Admissions Process to Increase Engagement

Thursday | June 25 | 2015 | 7:45 pm - 9:00 PM
Governor's Square 12

Filling out forms, whether a lead capture or an actual application form, can be tedious and off-putting to candidates who face having to complete multiple forms before being admitted to their program of choice. Can adding an element of competition or gaming improve the process and therefore the number of applications and yield to your program? This session will introduce you to the world of gamification and its potential application to b-school admissions. An expert presenter will share best practices, case studies, and information to help you plan and execute a successful gamification strategy for your institution.

Tony Lee, Assistant Director, Digital Marketing, INTO University Partnerships