Developing Comprehensive and Effective Marketing Strategies

Thursday | June 25 | 2015 | 3:15 pm - 4:30 PM
Governor's Square 14

Today’s marketing landscape requires a holistic approach to reach the best possible students. This includes reviewing your team’s organizational structure (and the relationship between marketing and admissions), creating truly integrated marketing and communications plans, developing measurable KPIs, maximizing your CRM, and differentiating your programs within your business school portfolio. Come to this session to learn how to consider the various facets of your marketing strategy and implement changes that will truly impact your results.

Richard Kurovsky, Executive Director, Marketing and Communications, Haas School of Business, University of California Berkeley
Yvonne Martin-Kidd, Chief Marketing Officer, Owen Graduate School of Management, Vanderbilt University
Lynda Oliver, Assistant Dean of Marketing and Communications, Cox School of Business, Southern Methodist University
Moderator: Sarah Beavins, Director, Candidate Marketing, GMAC