Data for Daily Use Workshop

Wednesday | June 24 | 2015 | 1:00 pm - 4:00 PM
Governor's Square 16

This hands-on workshop is designed for admissions professionals who want to use market research to make tactical and strategic decisions regarding recruiting, marketing, and program offerings. It will help participants to understand market data and to interpret findings to assist with decision-making. It will also identify opportunities to compare a school’s market position with peer institutions and examine approaches to investigating market position across the student lifecycle.

Alex Chisholm, Director, Statistical Analysis, GMAC
Matt Hazenbush, Research Communications Manager, GMAC