Business School Storytelling for the 21st Century

Thursday | June 25 | 2015 | 6:00 pm - 7:15 PM
Governor's Square 15

Peer Submitted SessionWith the proliferation of program offerings, how can you stand out from your peers and non-traditional competitors? How can you articulate your value proposition in a way that gets heard above all the rankings noise? This session will walk you through the benefits of storytelling and how it can be the most powerful tool in your recruitment toolkit simply because it changes the way people think and act. Learn how to start thinking about how to craft a story for your brand that connects and engages with prospective students.

Barbara Coward, Vice President of Innovation and Business Development, Converge Consulting
Dee Steinle, Administrative Director of MBA and MSB Programs, School of Business, University of Kansas