Admission Symposium: Welcome and Opening Keynote Speaker

Wednesday | June 11 | 2014 | 10:00 pm - 11:30 PM
Grand Ballroom I, II, 3rd Floor

Are you Giving Gen Y What They Want?
Understanding the Millennial Mindset Lindsey Pollak, an expert on the Millennial Generation (aka Generation Y, born between 1982 to 2000), provides a well-researched, insightful, and engaging look at what the largest generation in history – 80 million strong – want from business school and their careers. 

Listen to an interesting discussion on the placement of the Millennials from a historical context – where did they come from and how are they different? Now that Millennials represent a demographic tidal wave after decades of Baby Boomer rule, understanding their mindset, behaviors, preferences, and influencers is a must to help you anticipate their needs and wants. And, they are very different than what you may expect. In order to effectively engage Millennials you first must know what makes them “tick.” Participate in a discussion and learn from diverse industries on how they are addressing these Millennial trends. Lindsey is certain to educate and entertain.