Beyond the Basics: Take Control of Your Social Media Efforts

Friday | June 13 | 2014 | 2:45 pm - 4:00 PM
Harborside Ballroom E, 4th Floor

Social media is one of the most important communication channels for business school marketing, managing, staffing, and basically keeping up with just about everything. However, the barrage of new ways to connect online can be overwhelming, even to the savviest experts. Learn how two schools have defined clear social media strategies and objectives, and integrated their efforts across all programs at their institutions.

  • Yvonne Martin-Kidd, Chief Marketing Officer, Owen Graduate School of Management, Vanderbilt University
  • Joleen Schultz, Director of Marketing & Communications, Rady School of Management, University of California, San Diego