Are Students Customers? Should We Care about the Experiences They Have? (CFP)

Friday | June 13 | 2014 | 6:00 pm - 7:15 PM
Dover A, B, 3rd Floor

Schools must compete for students and students refer other students based on the “customer experience.” Managed properly, this can be a differentiator in the marketplace and can lead to institutional success. Learn more about this concept as well as 10 service design principles to better assess your own institution’s customer service orientation.

  • Douglas Olsen, Associate Professor of Marketing, W. P. Carey School of Business, Arizona State University