Small Fish, Big Pond: Differentiating Your Program in a Crowded Marketplace

Friday | June 13 | 2014 | 2:45 pm - 4:00 PM
Grand Ballroom VII, VIII, 3rd Floor

Discover how two regional schools repositioned their programs using new and innovative branding campaigns. You’ll emerge with a clear understanding of how leading-edge marketing tools can help you attract the right applicants, staff, and faculty to your institution.

  • Lara Kline, Assistant Dean of Marketing & Strategy, Kogod School of Business, American University
  • David Perry, Chief Marketing Offi cer, Bentley University
  • Moderator: Elizabeth Scarborough, CEO and Partner SimpsonScarborough