Measuring the ROI of Integrated Marketing and Branding Initiatives

Friday | June 13 | 2014 | 6:00 pm - 7:15 PM
Harborside Ballroom E, 4th Floor

To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways. Get a step-by-step primer on how to measure and communicate the value of your integrated marketing and branding initiatives, including examples of strategic and tactical approaches for measuring marketing ROI and brand strength.

  • Elizabeth Scarborough, CEO and Partner, SimpsonScarborough