Marketing in the Digital Age
Friday | June 13 | 2014 | 7:45 pm - 9:00 PM
Harborside Ballroom E, 4th Floor
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Building your brand and creating a digital footprint can seem confusing and even overwhelming. With so many channels and strategies available, getting started feels like a challenge. Discover how you can leverage digital strategies to market to your audience, measure impact, and get the biggest “bang for your buck” when investing your marketing dollars.
- Lynda Oliver, Assistant Dean, Marketing and Communications, Cox School of Business, Southern Methodist University
- Melissa Rekos, Senior Vice President, Digital Services, Carnegie Communications
- Kerri Terrell, Marketing Director, MBA Programs, Terry College of Business, University of Georgia