Frankenstein to Weird Science: Evolving from CRM to ERP (CFP)

Saturday | June 14 | 2014 | 2:00 pm - 3:15 PM
Essex A, B, 4th Floor

What if our CRM was linked to all our other systems and offered us seamless communication, tracking, analysis, and decision-making throughout the student lifecycle? We’ll look at several schools’ innovations along the pipeline, and we’ll identify key decisions, tips, and tricks along the path from customer relationship management (CRM) to full enterprise resource planning (ERP). Few have created the perfect system, so please come ready to share your own experiences and help learn from one another.

  • Carrie Marcinkevage, MBA Managing Director, Smeal College of Business, Pennsylvania State University
  • Alex Sevilla, Assistant Dean and Director of MBA Programs, Warrington College of Business Administration, University of Florida