Finding Your Sweet Spot (CFP)

Saturday | June 14 | 2014 | 2:00 pm - 3:15 PM
Grand Ballroom IX, 3rd Floor

No one knows your prospective student audience better than you do but are you using ALL of what you know to maximize your reach?  Join Emory University's Goizueta Business School as they discuss the power of prospect segmentation and how shifts in your marketing approach can yield favorable admissions results. Hear how the school's Evening MBA program married demographic and psychographic information on their prospective student audience, create tailored candidate profiles to target with distinctive and compelling messaging, resulting in a robust incoming class with some of the school's best talent to date.

  • Angela Bostick, Associate Dean of Marketing and Communications, Goizueta Business School, Emory University
  • Kathleen Edwards, Senior Associate Director of Admissions, Goizueta Business School, Emory University