2014 GMAC Annual Conference

June 12-14 | Baltimore Marriott Waterfront | Baltimore, MD USA


Thank you!

The GMAC 2014 Annual Conference was a great success! The conference provided two eye-opening keynotes and featured over 90+ concurrent session speakers in five timeframes. 

Thank you to all who attended, speakers and experts who shared their knowledge and best practices, the GMAC 2014 Annual Conference Advisory Group, and everyone who helped make this program a success. 

To access the presentations from the conference, please visit the agenda; here you will find handouts and slides listed under the appropriate session title. Please note: not all slides are posted as some presenters have not given us permission to post.

Further Information

For further information, please contact us via email at programs@gmac.com.  


Registration Information

Registration Fee

The Annual Conference registration fee includes all scheduled meals and program materials. The registration fee for the 2014 event is US$950 per registrant. We invite you to take advantage of the 18% early bird discount (conference fee $779) running now through April 7, 2014

We are excited to host your school.  So that we can maximize the breadth of schools attending, if your school would like  more than seven people to attend, please let us know.  We will place any additional registrants (above the seven) on the waitlist for the present time.


Acceptable forms of payment include VISA, American Express, Discover Card, and Check.

Registration Confirmation

You will receive an email confirmation within 5 business days after receiving a receipt of registration. If you do not receive a confirmation, please contact programs@gmac.com.

Cancelling Your Registration

Refunds will be granted if written cancellation notice is received by email to programs@gmac.com on or before May 16, 2014. Refunds will not be granted after this date. Please allow 6 to 8 weeks for a refund.

Registration substitution will be granted if:  (1) written notice is received by email programs@gmac.com on or before June 4, 2014 and (2) replacement registration is submitted on or before June 4, 2014. Substitute registrants will be subject to a US$95 fee if original registration was submitted on or before March 31, 2014.

List of Schools Registered




American University   Lamar University  University of Denver
American University in Cairo  Lehigh University  University of Edinburgh
Arizona State University  London Business School  University of Florida
Ashridge Business School  London School of Economics and Political Science  University of Georgia
Asian Institute of Management  Louisiana State University  University of Hawaii at Manoa
Auburn University  Loyola University in Maryland  University of Houston
Babson College  Marquette University  University of Illinois at Chicago
Ball State University  Massachusetts Institute of Technology  University of Illinois at Urbana-Champaign
Bard College  McGill University  University of Iowa
Baruch College, The City University of New York  Mercer University  University of Kentucky
Baylor University  Miami University  University of Manchester
Bentley University  Michigan State University  University of Maryland
Boston College  Monterey Institute of International Studies  University of Massachusetts, Amherst
Boston University  Morgan State University  University of Melbourne
Brandeis University  Nanyang Technological University  University of Miami
Brigham Young University  National University of Singapore  University of Michigan
California State University, Dominguez Hills  New York University  University of Minnesota - Twin Cities
California State University, Fullerton  NMIMS University  University of Missouri, Columbia
California State University, Northridge  North Carolina State University  University of Missouri-St. Louis
Canisius College  Northeastern University  University of Nevada, Las Vegas
Carnegie Mellon University  Northwestern University  University of North Carolina, Chapel Hill
Case Western Reserve University  Ohio State University  University of North Carolina, Greensboro
Chapman University  Ohio University  University of North Texas
China Europe International Business School (CEIBS)  Old Dominion University  University of Notre Dame
Chinese University of Hong Kong  Peking University  University of Oregon
Chulalongkorn University  Pennsylvania State University  University of Oxford
City University, London  Pepperdine University  University of Papua New Guinea
Claremont Graduate University  Portland State University  University of Pennsylvania
Claremont McKenna College  Providence College  University of Pittsburgh
Clarkson University  Purdue University  University of Rhode Island
College of William and Mary  Queen's University  University of Richmond
Columbia University  Renmin University of China  University of Rochester
Copenhagen Business School  Rensselaer Polytechnic Institute  University of Saint Thomas
Cornell University  Rice University  University of San Diego
Dartmouth College  Rollins College  University of San Francisco
DePaul University  Rutgers, The State University of New Jersey  University of South Carolina
Duke University  S P Jain Institute of Management & Research  University of South Florida
East Carolina University  Sacred Heart University  University of Southern California
EDHEC Ecole de hautes études commerciales du Nord, Nice  Saint Louis University  University of Tennessee, Knoxville
EMLYON  San Francisco State University  University of Texas at Austin
Emory University  Santa Clara University  University of Texas at Dallas
Erasmus University  Seton Hall University  University of The Witwatersrand (Wits)
ESADE Business School  Shanghai Jiao Tong University  University of Toronto
ESMT European School of Management and Technology  Shenandoah University  University of Tulsa
ESSEC  Simmons College  University of Utah
Florida International University  Simon Fraser University  University of Victoria
Florida Southern College  Singapore Management University  University of Virginia
Florida State University  Southern Methodist University  University of Washington, Seattle
Fordham University  St. John's University, New York  University of Windsor
Frankfurt School of Finance and Management  Stanford University  University of Wisconsin-La Crosse
Fudan University  Stockholm School of Economics  University of Wisconsin-Madison
George Mason University  Suffolk University  University of Wisconsin-Milwaukee
George Washington University  Syracuse University  UNSW Australia
Georgetown University  Temple University  Vanderbilt University
Georgia Institute of Technology  Texas A & M University  Villanova University
Georgia State University  Texas Christian University  Virginia Commonwealth University
Great Lakes Institute of Management  Texas Tech University  Virginia Polytechnic Institute and State University
HEC Montréal  Thunderbird  Vlerick Business School
HEC Paris  Tsinghua University  Wake Forest University
Hofstra University  Tulane University  Washington State University
Hong Kong University of Science and Technology  University College Dublin  Washington University in St. Louis
Howard University  University of Alabama  West Virginia University
IE Business School  University of Arizona  Western Kentucky University
IESE Business School  University of Arkansas, Fayetteville  Western Michigan University
INCAE  University of Arkansas, Little Rock  Western University
Indian Institute of Management, Ahmedabad  University of British Columbia  Willamette University
Indian Institute of Management, Bangalore  University of Buffalo  Yale University
Indian Institute of Management, Calcutta  University of California - Berkeley  Yonsei University
Indian School of Business  University of California, Davis  York University
Indiana University  University of California, Irvine  
INSEAD  University of California, Los Angeles  
Instituto Panamericano de Alta Direccion de Empresa (IPADE)  University of California, San Diego  
International School of Management (ISM)  University of Cambridge  
Iowa State University  University of Cape Town  
Johns Hopkins University  University of Chicago  
Kennesaw State University  University of Cincinnati  
Kent State University  University of Colorado at Boulder  
Korea Advanced Institute of Science and Technology  University of Connecticut  
La Salle University  University of Delaware  


For Member Schools

Special conference sessions for attendees from GMAC Member schools.

GMAC Admission Directors Symposium | Wednesday, June 11 - Thursday, June 12

Plan to attend the Admission Directors Symposium exclusively for decision makers in the admissions process!

Scheduled prior to the GMAC Annual Conference, this symposium allows you to learn directly from your global colleagues. You'll also have the opportunity to network with peers who do what you do. Attendance at this pre-conference symposium is limited to Admission Directors from GMAC Member schools.

The Admission Directors Symposium registration fee is US$200.

For the Symposium and Annual Conference agenda, click here.

GMAC Annual Meeting of Member Schools | Thursday, June 12 | 5 - 6:30 pm

Deans and both primary and alternate representatives from GMAC Member schools will convene to discuss the overall direction of GMAC with the Council's board of directors and management. Note: per the adjusted membership guidelines, all representative changes must be completed by March 31, 2014; questions should be sent to governance@gmac.com.

  • Sign-in for the Annual Meeting will be on Thursday from 4:30 - 5 pm
  • The Annual Meeting will be held from 5 - 6:30 pm
  • Primary and alternate representatives are required to attend this meeting.

Travel & Lodging

Travel & Lodging

Travel Options

Lodging Information

Baltimore, MD

Conference Hotel
The GMAC 2014 Annual Conference will be held at the Baltimore Marriott Waterfront hotel. The hotel features picturesque views of the harbor, and is conveniently located near Harbor East, the Baltimore Aquarium, Oriole Park at Camden Yards, and the University of Maryland Medical Center.

Baltimore Marriott Waterfront Hotel
700 Aliceanna Street 
Baltimore, MD  21202  USA




The GMAC negotiated rate at the conference hotel has expired and we understand that the hotel is sold out for the dates of the conference. You may check availability at other close by hotels:

Baltimore Courtyard Inner Harbor, 1000 Aliceanna Street, Baltimore

Hilton Garden Inn Baltimore Inner Harbor, 625 S. President Street, Baltimore

Homewood Suites by Hilton Baltimore Inner Harbor, 625 S President St, Baltimore
(alongside the Hilton Garden Inn)

Travel Information for GMAC Primary & Alternate Representatives

For information on GMAC member school representatives attending the Annual Meeting of GMAC Member Schools, please visit the website here.

Top Five Things to Do in Baltimore

  1. Baltimore Orioles Game at Historic Camden Yards: one of Baltimore's favorite summer pastimes. The Orioles play the Boston Red Sox on June 11 and the Toronto Blue Jays on June 12 - 13.
  2. National Aquarium: one of the best aquariums in the United States, highlights include a blacktip shark reef, the dolphin show, and the Australian exhibit.
  3. Fort McHenry: primarily known for the Battle of Baltimore during the War of 1812, when American troops stopped a British invasion. The battle inspired Francis Scott Key to pen what would be the the national anthem, "The Star Spangled Banner".

  4. Visionary Art Museum: home to a spectacular collection of beautiful, bizarre, and innovative art produced by self-taught invidivuals, usually without formal training.
  5. Historic Fell's Point: a historic waterfront community that has remained largely unchanged due to the foresight of historic preservationists. Fell's point is know for its interesting selection of markets, restaurants, shops and historic sites.


Keynote Speakers

Adam Grant | Opening Keynote  | Friday | June 13 | 9:15 am

Opening Keynote | Adam GrantAdam Grant is an award-winning teacher, researcher, and tenured management professor at The Wharton School of Business at the University of Pennsylvania. He is the author of Give and Take: A Revolutionary Approach to Success, a New York Times and Wall Street Journal best-selling book that is being translated into more than two dozen languages. Malcolm Gladwell recently identified Grant as one of his favorite social science writers, calling his work “brilliant.”

Grant has been recognized as the single highest-rated professor in the Wharton MBA program, one of BusinessWeek's favorite professors, and one of the world's top 40 business professors under 40. His speaking and consulting clients include Google, the NFL, Merck, Pixar, Goldman Sachs, the World Economic Forum, the United Nations, the U.S. Department of State, Facebook, Estée Lauder, Apple, Microsoft, JP Morgan, the Royal Bank of Scotland, and the US Air Force, Army, and Navy. At Wharton, he has been honored with the Excellence in Teaching Award for all of his classes and earned the Goes Above and Beyond the Call of Duty MBA Teaching Award. He has designed several experiential learning activities based on The Apprentice in which students have raised over $175,000 for the Make-A-Wish Foundation while developing leadership, influence, networking and collaboration skills.


Luke Williams | Closing Keynote | Saturday | June 14 | 8:30 am

Closing Keynote | Luke WilliamsLuke Williams is professor of Innovation at NYU Stern School of Business, and executive director, Berkley Entrepreneurship Center at New York University; fellow, Global Innovation at Frog Design; and international bestselling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business.

Williams is a globally recognized authority on innovation leadership. He works with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Williams is a sought-after commentator on disruptive innovation, entrepreneurship, and cultural change. He is invited to speak worldwide, and his views are regularly featured in Bloomberg BusinessWeek, Fast Company, GQ, The Atlantic, The Wall Street Journal, NPR and MSNBC. He is the inventor of over fifty United States patents.




Attendee Info

Attendee Info

Whether this is your first conference or your twenty-first, please check this area frequently over the coming weeks as we will be providing useful hints and tips for navigating the conference experience.

Know Before You Go

  • Learn about the Be Inspired contest and get ready to participate!
  • If you'd like to be on camera, make sure to sign up early for our video testimonial opportunity.
  • Want to give back to the conference and to your colleagues at the same time? Sign up to be a session columnist to summarize (500 words or less) key learnings of a session you are already planning to attend.
  • Think about what you hope to get out of the conference – networking?  benchmarking?  exposure to new ideas?   Make a “conference wish list” – this will help you determine how best to spend your time, which sessions to attend, and who you would like to meet with once you are in Baltimore.

What's New at the 2014 GMAC Annual Conference?

Networking OpportuntiesOur goal is to add to the GMAC Annual Conference experience each year based on feedback from you, our attendees. Below are some new features and activities to look forward to.

Annual Conference Advisory Committee 3.0.New participants from around the globe have helped create interesting and engaging global content. 

More learning opportunities. We are offering 42 concurrent sessions this year, an increase from the average of 34 sessions in previous years. 

A change of schedule. Based on previous feedback, our closing keynote has been moved earlier to ensure that more attendees can hear our dynamic speaker. In addition, to bring you the best content possible, select sessions will include virtual speakers and panelists. 

More networking opportunities.To close the conference on a high-note, we've added a networking lunch on the final day.

Crowd sourced content. This year, we introduced a Call for Proposals (designated in the agenda as CFP Sessions) to generate content. As a result, we will have 12 sessions created and presented by you! 

Volunteer opportunities. Would you like to help your colleagues glean key ideas from each session? Volunteer to summarize the key learnings of sessions you attend and you will be featured in a number of places on gmac.com.

Be inspired contest. We’ve developed a fun, new contest that gives you the opportunity to Be Visible, Be Social, Be Smart, Be Involved, and Be Connected.

What's Coming Back?

We are excited about our new offerings, but just as excited to continue to offer conference items that you’ve consistently told us you enjoy.

Our conference mobile app. Use this app to find the latest agenda, maps, information, conference updates, and attendees. Content will be available in the app by late May. 

The conference hashtag #GMAC2014AC. We encourage you tweet out session learnings, conference comments, colleague photos, and more! 

Our fabulous keynote speakers. Accomplished authors and graduate management experts Adam Grant and Luke Williams will provide our keynote. 

The Opportunity Zone. Stop by to learn, watch a product demo, win a prize, charge your phone, or simply just visit!

Advisory Group

2014 Annual Conference Advisory Group Members

GMAC would like to thank the members of the 2014 GMAC Annual Conference Advisory Group who continue to share their time and contribute their insights and ideas throughout the planning of this conference:

Judi Byers

Director of Admissions
Kogod School of Business
American University

Patty Cudney 
Assistant Dean, Graduate Admissions
School of Management
Boston University

Welcome to Baltimore!

As professionals in admissions, marketing, and program management, we’ve all seen first-hand the landscape of higher education evolve. This annual event will help you keep up with trends, brainstorm new ideas, make new friends, see old colleagues, and share a common understanding and appreciation for the hard work we do at our respective schools.

As longtime attendees, we are keenly aware of the significant value of GMAC’s Annual Conference and the learning opportunities it presents. We are specifically excited about the work that went into incorporating your ideas into this year’s conference. We are proud to host an event that you look forward to attending each year. Based on your feedback, the conference schedule has changed back to a Thursday – Saturday timeframe to allow for more opportunities to network, attend concurrent sessions, and learn how to overcome challenges and celebrate successes on a regular basis. We are expecting to have 150 “newbies” join us this year, and do hope to meet as many of you as possible. Please introduce yourself and make a new connection.

See you in June!
Judi, Patty, Elizabeth, Erin, Sandra, Jason, Sara, Jean, and Kevin
Members of the 2014 Annual Conference Advisory Group

Elizabeth Gorrilla

Student Recruitment Manager
University of Edinburgh Business School    

Erin Kellerhals
Senior Associate Director
Walter A. Haas School of Business
University of California, Berkeley

Sandra Kelzenberg

Director, Member Services, Americas
Graduate Management Admission Council

Jason Lawrence

Associate Director, Market Development - North Asia
Graduate Management Admission Council

Sara Strafino
School Services Manager, EMEA
Graduate Management Admission Council

Jean Talbot

Director, Learning and Teaching Innovation Center
HEC Montréal

Kevin Taylor
Director of Graduate Admissions
Zicklin School of Business
Baruch College, The City University of New York