Using Your Admissions Strategy to Drive Effective Implementation and Use of Your CRM Systems

Thursday | June 20 | 2013 | 5:45 pm - 7:00 PM
Junior AB, Level 3

The best CRM system implementations make your job easier, help you connect better with prospects, and provide relevant data. But how do you make sure your school does it right? Experienced panelists will share their hard-won tips on how to maximize CRM efforts through effective planning. Explore
why it’s important to define your admissions strategy up front and cover key points in the implementation lifecycle. Learn pitfalls to avoid and get details about how others have taken advantage of their CRM to change the way they work. You’ll leave with tangible take-aways to help you navigate the process of making sure your CRM system works for you.

Stacey Dorang Peeler, Director of Admissions, Smeal College of Business, Penn State University
Barbara Selmo, Graduate Admissions Director, F.W. Olin Graduate School of Business, Babson College
Moderator: Kathy Koh-Gigante, Implementation Consultant, Enrollment Rx