Positioning and Marketing a Small or Regional Business School
Thursday | June 20 | 2013 | 2:45 pm - 4:00 PM
Pavilion D, Level 3
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How do you differentiate your school and raise its profile when it’s a regional school competing with much larger, better-known institutions? Attend this session to hear how to build your brand and differentiate yourself without depleting your budget. The presenters will create a roadmap
that guides you from developing a positioning framework to obtaining internal buy-in to executing a cost-effective plan. You’ll emerge prepared to use innovative marketing tools and find actionable ways to attract the right applicants, staff, and faculty.
Rick Hart, Senior Vice President, Associate General Manager, and Director of Client Strategy, MacLaren McCann
David Hannah, Associate Professor of Management and Organization Studies and Academic Chair for the Master of Business Administration, Beedie School of Business, Simon Fraser University