Opening Keynote: Chip Heath
Thursday | June 20 | 2013 | 1:15 pm - 2:15 PM
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Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities — we are overconfident, seek out information that supports us, downplay information that doesn’t, and get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem any more than knowing that we are nearsighted helps us to see. The real question is, how can we do better?
In this session, author and business strategy expert Chip Heath will introduce a four-step process designed to counteract these biases. Heath will share an array of fascinating stories, from a rock star’s ingenious decisionmaking trick to a CEO’s career-ending acquisition to a single question that can often resolve thorny personal decisions.
Heath will answer critical questions: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? How can we ensure that we don’t overlook precious opportunities to change our course?
You will walk away with fresh strategies and practical tools enabling you to make better choices. Because the right decision, at the right moment, can make all the difference.
Author of Decisive and Professor
Stanford Graduate School of Business