Multi-screen: Google Discusses The Not-so-distant Reality for B-school Marketers
Thursday | June 20 | 2013 | 5:45 pm - 7:00 PM
Junior D, Level 3
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We live in a constantly connected, multi-screen world where people search for everything, from anywhere, at any time, across devices. Your marketing efforts are not immune to this trend. By the end of 2013, at least one in four education related searches and clicks will come from a mobile device,
and mobile has already surpassed desktop searches in some countries. Is digital embedded in your strategy? Are you winning the moments that matter? Explore the rising demand for mobile searches and recent trends, best practices, tips, and tools to better inform and enable your marketing decisions.
(Repeated at 3:30 pm Thursday)
Michael Mascott, Head of Industry — Education, Google