Marketing vs. Recruiting vs. Admissions

Friday | June 21 | 2013 | 1:00 pm - 2:15 PM
Pavilion D, Level 3

Explore how three global institutions organize their marketing, recruiting, and admissions functions to meet enrollment objectives. Panelists from very different institutions will highlight how and why their schools are organized around these functions. Hear an interactive discussion about the challenges involved in making the three functions work effectively, mechanisms they use to maximize collaboration, and best practices.


Amanda K. Barth, Director of MBA Admissions, Mason School of Business, The College of William and Mary
Pejay Belland, Director of Marketing, Admissions, and Financial Aid, INSEAD
Christine Ferrell, Director, Marketing and Business Development, Kenan-Flagler Business School, University of North Carolina, Chapel Hill
Moderator: Cheryl Oliver, Director of Graduate Programs in Business, College of Business, Washington State University