Giving Value-Added Answers to Tough Questions

Thursday | June 20 | 2013 | 2:45 pm - 4:00 PM
Pavilion B, Level 3

How do you convey your school’s messages about mission, culture, and values when you’re facing a steady stream of questions about rankings, cost, and competitors? Take a page from consultative selling to learn how to build a dialogue that allows you to convey your school’s messages in a way that meets prospective students’ needs. You’ll also get a chance to do role playing and receive feedback from
business school communication professionals.


Kim Keating, Director of Public Relations, Tuck School of Business, Dartmouth College
Deb Lantz, Executive Director, Marketing and Communications, Tepper School of Business, Carnegie Mellon University
Marie Oates, Director of Communications, U.S., IESE Business School, University of Navarra
Leanna Yip, Director, Marketing and Communications, Sauder School of Business, University of British Columbia
Moderator: Rich D’Amato, Vice President, Global Communications, Graduate Management Admission Council