Getting Your Story Straight: The Power of a Clear Narrative

Tuesday | June 18 | 2013 | 9:00 pm - 10:00 PM
Junior Ballroom, Level 3

Finding a point of differentiation for your organization is hard. “Operationalizing” it is harder. Building a successful organization upon your point of differentiation is harder still. What do successful organizations have in common that makes all this happen? A really good story — one that ties in with a clear idea of who your customers are, what makes them tick, what problem they’re solving, and how they plan to solve it. This session will illustrate the elements of a strong narrative so you can build one for your own school.


David Riemer, Executive in Residence, Institute for Business Innovation, Haas School of Business, University of California, Berkeley