Using GMAT Test Prep to Expand Your Applicant Pool

Thursday | June 21 | 2012 | 7:45 pm - 9:00 PM
Missouri, 2nd Floor

This session will explore a few of the many ways schools are using GMAT prep to both attract more candidates and prepare them for the demands of graduate management education. Whether it’s a partnership with a GMAT prep center or an in-house offering, GMAT prep programs can be used to reach new applicants and potentially increase the size and quality of your applicant pool. Panelists will discuss their program or partnership structure, how they develop and promote it, the resources such initiatives require, and the programs’ overall success. You’ll also be able to ask questions and get advice on how to partner with or create a GMAT prep program that’s right for you.

  • Oliver Ashby, Senior Manager, Recruitment and Admission, London Business School
  • Louise Ditchey, Administrative Director of Graduate Programs, Graduate School of Management, Kent State University
  • Toby McChesney, Assistant Dean of Graduate Recruiting and Student Services, J. Mack Robinson College of Business, Georgia State University
  • Moderator: Eric Chambers, School Research and Relations Director, Americas, Graduate Management Admission Council