Diversity by the Numbers: Data on the U.S. Minority Markets That Can Help You Better Build Your Recruitment Strategy

Thursday | June 21 | 2012 | 6:00 pm - 7:15 PM
Colorado, 2nd Floor

In many cases, your success in recruiting underrepresented U.S. minorities is measured by your class profile. But the challenge of engaging diverse candidates requires your school to first know the numbers — and then think beyond them to understand what these candidates want and how to connect with them. This informative session will feature GMAT testing, score-sending, and geographic data as well as results from GMAC research surveys to illustrate demographic differences and study preferences of U.S. subgroups. Speakers will also demonstrate the latest GMAC Interactive Research tools and explore recruiting tactics and best practices for engaging diverse candidates.

  • Kellie Sauls, Associate Director of Admissions and Director, Diversity Initiatives and Programming, Darden School of Business, University of Virginia
  • Michelle Sparkman-Renz, Director, Research Communications, Graduate Management Admission Council