Mobile Marketing: The Newest Tool in Your Marketing Toolbox [Repeated from 3:45 PM Thursday]
Friday | June 24 | 2011 | 1:00 pm - 2:15 PM
Salon D, 4th Floor
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Participating in mobile marketing is no longer optional! In this powerful session, you will find out what mobile marketing is and is not from the author of The Mobile Marketing Handbook. After sharing six ways to provide value via mobile, she will walk you through the ideal mobile website setup and a variety of text-messaging campaigns you can undertake. You’ll also learn more about mobile apps and QR codes (those black-and white squares that can be read by a barcode reader app). This session will include real-life examples and live mobile-marketing demonstrations, so be sure to bring your mobile phone.
KIM DUSHINSKI, President, Mobile Marketing Profits, and CEO, International Mobile Marketing Business Network