Trying to plan ahead for which sessions you will attend at the GMAC conference?
The following concurrent sessions feature a podcast that will give you more insight into the session content. Click the podcast link below to hear more about these sessions.
Employers Talk: Today's Job Market for Business School Graduates
Friday, June 19 | 10:30 AM - 11:45 AM | Harborside B
The economy is affecting all aspects of business school programs and, perhaps, its effect is being felt most strongly in MBA recruiting. Companies are scaling back their recruiting efforts, eliminating campus visits, and tightening campus recruiting budgets. Our panel of recruiters will talk about what is going on at their companies and highlight how their recruiting efforts have changed, job opportunities that are still available, and how they are refining their candidate searches. Be prepared to discuss, and possibly share, what you can do to both leverage your recruiter relationships and make sure your students have the necessary skills to get a job in this tight market.
Speaker(s): Jodi Goldman, Amy Hudson, and Nikki Rath
Moderator: Kip Harrell
Going Green with MBA Marketing
Friday, June 19 | 10:30 AM - 11:45 AM | Grand Ballroom I & II
Sustainability is important to all of us in preserving our future. In these times, budget management is also critical. This session will explore creative ways to address both effectively. You will leave this interactive session knowing more about why and how to “Go Green” from a Columbia Business School professor of Green Marketing, who will share his academic expertise and real-world application examples from his consulting practice. In addition, the University of Florida will share its story which details the steps they took in printing reduction and budget management as part of the school’s “Think Before You Ink” initiative. There will be time allotted for audience discussion about ways to go green that are good for your bottom line and the environment.
Speaker(s): Joe Plummer and Dan Williams
Insights into MBA Curricular Innovation
Friday, June 19 | 10:30 AM - 11:45 AM | Grand Ballroom VII
Session presenters will share the results of the 2009 MBA Roundtable Curricular Innovation Study. Designed and delivered in partnership with Percept Research, the study explored the curriculum delivered in 230 MBA programs worldwide, including 84 full-time, 93 part-time, 45 executive, and 10 on-line MBA programs. The research identified modifications made in MBA curricula over the past three years, including new courses, industry specializations, and approaches to presenting subject matter. Barriers to innovation were also examined. Session attendees will receive valuable insights into MBA curricular trends—by geography and program type—information that they may use to support efforts to manage their own curriculum in their MBA programs.
Speaker(s): Carleen Kerttula and Roy Hinton
Reel-Time ™ Scenarios: Case Studies That Explore Your Commitment to Diversity
Friday, June 19 | 10:30 AM – 11:45 AM | Essex A & B
This encore session is back by popular demand from the 2008 conference with new scenarios to explore! Your school likely has a well-documented diversity policy. Even so, it’s the everyday practices, behaviors, decisions, and incidents that demonstrate to prospective and current students your institution’s “real” culture and true commitment to diversity. In this session, you will be presented with several Reel-Time™ Scenarios, short stories depicting realistic scenarios of behaviors and decisions that can undermine the credibility of your schools’ diversity initiatives. Through interactive discussion, participants will be asked to “redirect” each scenario, and to resolve it in a way that reinforces the institution’s commitment to diversity.
Speaker(s): Janice Fenn
Podcast Moderator: Deena Williams, Northwestern University, Kellogg School of Management
Web 2.0 on a Limited Budget: Facebook, Twitter, YouTube, Podcasts, and More
Friday, June 19 | 10:30 AM - 11:45 AM | Kent A & B
Friday, June 19 | 2:00 PM - 3:15 PM | Kent A & B
More and more students are web savvy communicators, and they expect you to be too. Whether you are communicating with prospects, a class, or your entire MBA community, this session will serve as a primer to help you find out what you need to know about Web 2.0 technologies, including Facebook, Twitter, YouTube, Podcasts, and more. You will learn how to use these technologies, how they can be implemented on a shoestring budget, and how they will benefit your school.
Speaker(s): Ron Desi
Podcast Moderator: Kevin Malecek, Case Western Reserve University, Weatherhead School of Management
Demystifying Job Descriptions: Evaluating Candidates in Financial Services
Friday, June 19 | 2:00 PM - 3:15 PM | Harborside A
Did you know that retail banks, commercial banks, and credit card companies don't use the same corporate title structures that investment banks and private wealth management businesses do? According to JP Morgan Chase’s Jocelyn Donat, the career path and expectations of someone working in an investment bank are very different from those of individuals working in other parts of the industry. Also, as a result of growth and contraction among banks job positions and titles often vary from company to company. So with an influx of students from the financial services industries applying to business school, do you know how to effectively compare titles and responsibilities to best evaluate candidates and carefully craft your class? This session will address these questions as well as examine what career paths are typically most suited to transition into and out of banking careers post-graduation. There will be ample time for questions and answers.
Podcast Moderator: Gabriela Snyder, Graduate Management Admission Council
Models of Diversity: Exploring Strategies for Success in Your Program
Friday, June 19 | 2:00 PM - 3:15 PM | Grand Ballroom IX & X
Have you ever wondered how other schools deliver on their diversity strategy? There are a wide range of models in existence: Some schools have chief diversity officers and offices of diversity affairs that focus on implementing enterprise-wide diversity strategies, yet others do not have dedicated diversity professionals or initiatives outside of admissions. This session is beneficial for everyone, from admissions, to student services, to program direction. It will explore a range of diversity strategies and help you understand both how and why they were developed, and the benefits and limitations of each. You will leave with a better understanding of the strategy and structure that may work best for your program and how to make the case for this investment.
Speaker(s): Martin N. Davidson, Randy S. Groomes, and Colleen Smith
Moderator: Jessica Pounds
Thriving in Uncertain Times: Decision-Making and Anticipating the Unexpected
Friday, June 19 | 3:45 PM - 5:00 PM | Kent A & B
Saturday, June 20 | 9:00 AM - 10:15 AM | Grand Ballroom VII & VIII
Whether working alone or in a team, making decisions in an atmosphere of time pressure, uncertainty, and conflicting advice creates challenges for any manager. Making sound leadership decisions in highly volatile situations is even more demanding. In this session: view a roadmap for making effective decisions every time—once you identify and frame complex issues appropriately from the beginning; learn about common thinking traps and some practical remedies for avoiding them; and through a series of interactive exercises, identify key decision blind spots and learn ways around them. At session’s end, you will be able to make connections that improve your peripheral vision so you can make better decisions.
Speaker(s): John Austin
To Sell or Not to Sell—Is That the Question?
Friday, June 19 | 3:45 PM - 5:00 PM | Harborside A
Are we recruiters, counselors, salespeople, or a combination? As an admissions professional, you need to fill the incoming class and present your school in the best light. That is—you need to “sell” your program. At the same time, you don’t want to be over-encouraging, aloof, or disingenuous throughout the admissions process. In this session, you will learn to embrace and recognize the sales component of your job as a crucial part of being a successful admissions professional. You will learn to balance your roles as salesperson and counselor, and understand that the two are not incompatible. You will leave this session with a better understanding of the art of consultative selling and how you can employ it in your current role.
Speaker(s): Jennifer Kaplan and Dennis Nations
Recruitment in the Middle East and Africa
Saturday, June 20 | 9:00 AM - 10:15 AM | Grand Ballroom I & II
Nearly 10,000 aspiring graduate business students sat for the GMAT exam in Middle East and African countries last year. The majority of these students are looking to study outside of their region. Maximize your efforts to enhance applicant pools by learning more about what motivates these students to enroll in a graduate business program—and other important factors you should consider when marketing to prospective students in the Middle East and Africa. You’ll come away from this session understanding the landscape for GMAT test taking and graduate management education in key markets in these regions. You’ll learn from schools that have had particular success recruiting these student populations. And you’ll also hear from a US Department of State regional expert, who will explain the educational resources available, the cultural rewards and challenges, and provide other need-to-know information as you begin or expand your recruitment efforts in this area.
Speaker(s): Kristen Cammarata, Leila Murat, and Jacqueline Zavitz
Moderator: Michelle Sparkman-Renz