Program Marketing and Communications that Work

Monday | July 22 | 2013 | 7:00 pm - 10:00 PM
Buckingham Ballroom, 3rd Floor

Effective marketing substantially enhances your school’s ability to drive applications, acceptances, yield, and admissions quality. Over the course of our three hours together, we will explore evidence-based frameworks, theories, and tools for addressing the fundamental challenges and opportunities that you as an admissions professional face when tasked with communicating program value propositions. By exploring diverse marketing tools—such as advertising, MBA industry fairs, social media, and ambassador programs—you will learn how to craft more compelling messages for prospects at various stages of the MBA decision journey.

Daniel J. Turner, Associate Dean, Master’s Programs Michael G. Foster School of Business, University of Washington, Seattle