Admissions Institute for New Professionals

July 22-25, 2013 | The Allerton Hotel | Chicago, IL



The event is at capacity and the waitlist has closed.

Program Overview

Admissions Institute for New Professionals (formerly the Professional Development Program) is designed to help newly hired (six to 18 months) admissions, marketing, and recruitment professionals develop the skills necessary to succeed in their careers.

Who Should Attend?

The GMAC Admissions Institute for New Professionals is designed for professionals from GMAT® accepting schools with work experience between six to 18 months in graduate management admissions. Attendees come from a variety of schools—large and small, public and private, global and regional. Although they have only recently begun to work with a graduate business program, many have held responsible positions in the corporate world or other areas of the university.

For those participants with less than six months of experience (as of July), we suggest you attend the program next year. If you have questions, please contact us at

Registration Fee

The registration fees for the 2013 program are US$2,150 for GMAC member schools and US$2,700 for non-member schools.


Because this is a cohort learning experience, all registrants need to attend the entire program.

We recommend attendees have between six and eighteen months of experience in graduate management admissions prior to attending. If you register with less than six months experience, you will automatically be placed on a waitlist, as first priority is given to those with the recommended minimum six months experience. If you have more than eighteen months experience, please email Please wait to make any travel arrangements until your registration is approved.

The event is at capacity and the waitlist has closed.

Further Information

Please contact us via email at or by phone at +1 (703) 668-9839 or toll-free +1 (888) 668-9929.

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Session Descriptions

Session Descriptions

Program Marketing and Communications that Work

Effective marketing substantially enhances your school’s ability to drive applications, acceptances, yield, and admissions quality. Over the course of our three hours together, we will explore evidence-based frameworks, theories, and tools for addressing the fundamental challenges and opportunities that you as an admissions professional face when tasked with communicating program value propositions. By exploring diverse marketing tools—such as advertising, MBA industry fairs, social media, and ambassador programs—you will learn how to craft more compelling messages for prospects at various stages of the MBA decision journey.
Daniel J. Turner, Associate Dean, Master’s Programs Michael G. Foster School of Business, University of Washington, Seattle
(This session will include a break)

Admissions and the Student Lifecycle

Your challenge is to select candidates who will not only be a good fit for your program and help meet admissions goals, but who will also be engaged students, employable prospects, and contributing alumni. Understanding the student lifecycle is the first step to selecting the right candidates, and your job will be easier if stakeholders at all stages of the student lifecycle collaborate throughout the selection process. This session will explore the benefits of a strong partnership among your school’s stakeholders and share ways to gain competitive advantage through effective collaborations.
Amanda Barth, Director of MBA Admissions, The College of William & Mary Mason School of Business

Recruiting Quality Students in a Complex World

The graduate management education landscape is more complex than ever before. This session will identify key shifts in the industry and provide you with a recruiting advantage by exploring research and resources available from GMAC.
Alex Chisholm, Director, Statistical Analysis, Graduate Management Admission Council

Where Do They Go from Here?

You do a great job of marketing, recruiting, and selecting the incoming class. But then what happens? This session will explore the steps and skill development that students undergo once matriculated that prepare them to graduate as successful, and employable, program alumni.
Nancy Sims, Associate Director, Career Management Center, Kellogg School of Management, Northwestern University

GMAC® Recruiting and Marketing Tools

GMAC offers a plethora of tools to help graduate management programs educate, identify, recruit, and select candidates. Whether you’re a new director attempting to determine geographic markets for recruitment or an operations manager tasked with promoting your program efficiently, GMAC has resources you can leverage. During this session, you will receive a high-level overview of some of the available tools, all designed to make your life easier as they help you understand and service the graduate management education market.
Eric Chambers, School Research and Relations Director, Americas, Graduate Management Admission Council

Standing Ovation Presentations

There is no faster way to directly influence large numbers of stakeholders than through effective presentations. But what are the ingredients of a great presentation? What makes listeners feel engaged, empowered, and ready to take action? How can you come across as comfortable, authentic, and even passionate in front of audiences of various sizes and demographics? This hands-on, highly participatory workshop will explore the distinctions between good and truly great presenting. Drawing on techniques derived from the art of training actors in theater, the session will provide you with a framework for speaking from your mind and heart directly into the minds and hearts of others. Topics include making a great impression quickly, facilitating group discussions, using PowerPoint effectively, and inspiring your audience to take action.
Todd Salovey, Associate Artistic Director, San Diego Repertory Theatre, and Faculty Member, Rady School of Management, University of California, San Diego
(This session will include a break)

Getting Answers to Questions You Can’t Ask: A Fresh Look at Interviewing

Although there is no one right way to interview, all successful interviews have this in common: They create situations in which information can be exchanged easily, evaluated fairly, and communicated clearly. Selection interviews give you a unique opportunity to obtain applicant information that is either impossible or impractical to get any other way. How you use the interviews becomes critical to your success in selecting your top candidates. This workshop will help you build an effective interview process, learn the latest techniques, and improve your skills. You will be introduced to the S.E.L.E.C.T. interviewing model, practice your skills, and discuss ways to enhance your process.
John B. Molidor, Assistant Dean and Professor, CEO, and President, Michigan State University, College of Human Medicine, Flint Campus
(This session will include a break)

Reflect™ and ESSENTIALprep™ Tools: Prepare Your Students for Coursework and Careers Before Classes Begin

The new Reflect™ tool is both an assessment and a development tool that can help your students understand and bolster their strengths and weaknesses across 10 key competencies that corporations value highly. ESSENTIALprep™ tool is a web-based tool that helps prepare students academically and identifies strengths and weaknesses in core courses like accounting, finance, quantitative skills, and statistics. We’ll explore how both products work, the skills and competencies they measure, and how to use them across your organization
Eric Chambers, School Research and Relations Director, Americas, Graduate Management Admission Council

Understanding the Ins and Outs of CRM

A good customer relationship management (CRM) system can be a strong, integrated source of information that drives yield and allows you to communicate effectively with prospects. But there are so many systems available, and they perform such a wide variety of functions on multiple platforms. How do you know which system is best for you and whether you can use it to its  maximum potential? This session will serve as a primer to help you understand the types of CRM systems, the nature of the data you can capture, and the potential for reporting and analytics. You will also learn about some of the tactical aspects of using a CRM to communicate with candidates. Bring your CRM questions and be ready to share information about what’s working well with your own school’s system.
Kathy Koh-Gigante, Implementation Consultant, Enrollment Rx

Advice from the Experts

This panel session, featuring experienced professionals from schools of various sizes, budgets, and program offerings, will offer best practices and advice on admissions topics that range from recruiting and interviewing to marketing, yield, and social media. Bring your questions, and get ready to learn more about what to expect and how to face the challenges of being an admissions professional.
Amanda Barth, Director of MBA Admissions, The College of William & Mary Mason School of Business
Paul North, Director, MBA Admissions, Eli Broad Graduate School of Management, Michigan State University
Daniel J. Turner, Associate Dean, Master’s Programs Michael G. Foster School of Business, University of Washington, Seattle

The GMAT® Exam: What You and Your Candidates Need to Know

Here is your opportunity to discuss anything and everything about the GMAT exam.  We will begin with an overview — the exam’s background, structure, use of computer-adaptive testing, and question item types. Next, we will examine what the GMAT exam measures and how it fits into a balanced admissions process, with a focus on what this means for your school in terms of score interpretation and exam validity. Finally, we will discuss the candidates’ testing environment, GMAT security measures, and test-prep resources. The in-depth GMAT knowledge you’ll gain will help you answer questions from prospective students, colleagues, faculty members, and your dean.
Eric Chambers, School Research and Relations Director, Americas, Graduate Management Admission Council

True-To-Life Selection Strategies for Crafting a Class

To help you integrate all you’ve learned, this session will have you participating in a simulated admissions committee with representatives from a wide range of schools. Your committee will review and debate the merits of each candidate while considering the interests of the many stakeholders in any selection process. This highly interactive session lets you see how Admissions Institute themes and topics converge in a true-to-life situation.
Eric Chambers, School Research and Relations Director, Americas, Graduate Management Admission Council


Speaker Biographies


Experienced in both admissions and fundraising, Amanda is director of full-time MBA admissions at the College of William & Mary’s Mason School of Business. After earning a master’s in educational policy, planning, and leadership at William & Mary in 2006, she worked as a development officer at the Arizona State University Foundation. She then returned to William & Mary in 2009 to become an associate director at the Mason School of Business. As director, her responsibilities include setting strategy for the admissions team, managing the admissions and scholarship committee, and doing extensive domestic and international recruitment.


Eric is school research and relations director for the Americas region at GMAC, where he creates and implements programs that serve member schools. In addition, he manages the relationship between GMAC and a select group of schools and assists schools with GMAC products and services. Before joining GMAC, Eric was senior associate director of MBA admissions at the Wharton School at the University of Pennsylvania and director of MBA admissions and financial aid at the Fisher College of Business at The Ohio State University. Eric earned his BA from Kenyon College in Gambier, Ohio.


Alex, who joined GMAC in 2007, serves as the director of statistical analysis for its Research and Development Department. His research explores key shifts in the GMAT exam student pipeline and monitors the effects of macro dynamics, such as changes in demographic and economic conditions, on graduate management education. Alex has presented on these trends at major industry events around the world for organizations such as AACSB, CLADEA, EFMD, IACBE, and GMAC. Alex holds a graduate degree in economics, a subject he has taught at the Northern Virginia Community College since 2007. He is pursuing an MBA from the Thunderbird School of Global Management, from which he expects to graduate in December 2013.


Kathy joined Enrollment Rx as an implementation consultant in 2012. Before that she spent 16 years with Northwestern University’s Kellogg School of Management Full-Time MBA Program, where she was the senior associate director and operations manager. Kathy has also worked in commercial banking and manufacturing and once took a detour to travel and teach English in Japan. She earned a BA in economics from the University of Michigan and an MS in higher education administration from Northwestern.


Michael is managing director of the Career Management Center at Northwestern University’s
Kellogg School of Management. He oversees the team’s employer relations and career education efforts, which support nearly 3,000 MBA students and 54,000 alumni. Before joining Kellogg in 2012, he spent more than seven years at Columbia Business School directing the career education/advising group and developing business relationships. Michael earned a BA from Fordham University and an MSEd from the University of Pennsylvania.


John is a professor and assistant dean at Michigan State University’s College of Human Medicine and serves as the CEO and president of his medical school’s clinical campus in Flint. Before that, he served as dean of admissions, student affairs, and educational programs for the medical school. He earned a BA from the University of St. Thomas and MA and PhD degrees from Michigan State, with an unusual combination of majors and minors in psychology, judgment and decision making, learning and cognition, measurement theory, statistics, information systems, and medical education.

Coming from a family of 10 children, John learned first-hand about interviewing techniques from sitting around the dining room table. He has a longstanding interest in how individuals select and recruit candidates by employing an interview process that uses sound decision-making principles and effective communication styles. His work has been presented throughout the United States to numerous universities, organizations, and professional groups.


Originally from India, Paul earned a master’s in public and personnel management and an MBA in marketing. Upon completing his master’s, he worked in advertising before deciding to pursue his MBA at Gonzaga University. In the last 10 years, Paul has held a variety of positions in higher education. Currently he is director of admissions and marketing at Michigan State University, where his responsibilities include setting strategy for the admissions team and developing the Michigan State MBA brand. He has also served as associate director of admissions and marketing at Michigan State, assistant director for marketing at Whitworth University, and as the first internship director at Gonzaga.


Amy is the director of professional education and training at GMAC, where she oversees the creation and production of in-person conferences as well as its online portfolio of webinars and webcasts. Before joining GMAC, Amy was director of the MBA program office and director of student affairs at the Wharton School at the University of Pennsylvania. She also ran her own educational and instructional design consulting practice. Her clients included GMAC, the Forté Foundation, MBA Roundtable, and the MBA Student Services Professionals. Amy has a BA and an MA from the University of Pennsylvania and an MEd from the University of Maryland.


Todd is on the faculty of the Rady School of Management at the University of California, San Diego, where he leads the school’s courses in presentations and communications. A curriculum he has developed, Standing Ovation Presentations, uses techniques drawn from acting and theater to achieve dramatic results for business and professional leaders. His communications clients include CEOs and leaders in education, healthcare, high-tech industries, and law.

Todd is also a professional theater director and playwright. For more than 20 years, he has been the associate artistic director of the San Diego Repertory Theatre and on the acting faculty of the UCSD Department of Theatre and Dance. His professional directing credits include Hamlet, King Lear, Doubt, A Weekend with Pablo Picasso, and The Blessing of a Broken Heart, which he also adapted.


Dan is associate dean of master’s programs and the Brix Endowed Fellow in Marketing at the University of Washington’s Foster School of Business in Seattle. In his five years as associate dean, he has had full oversight of admissions, curriculum, operations, placement, and alumni relations for Foster’s six MBA programs and three technical master’s degrees. His academic work focuses on managing the marketing function; he teaches strategic marketing management and pricing in various MBA and executive education programs.

Before coming to Foster in 1999, Dan taught at Northwestern University’s Kellogg School of Management, from which he earned his PhD. He has received numerous teaching awards at Foster and Kellogg. He also worked as a consultant at Blattberg Cheney Associates, served as an analyst at the Federal Reserve Bank, and ran a business for Circuit City stores. Dan has designed and executed leadership development programs for Amazon, Microsoft, Boeing, the Gates Foundation, and Hyundai Heavy Industries, among others.