Positioning your Program in a Complex World

Tuesday | February 9 | 2016 | 1:45 pm - 4:30 PM

Understanding your program’s differentiating factors and using this information to communicate to candidates in different markets is key to standing out in a crowded graduate management education market. This session will review global b-school trends including applicant motivations, values and decision-making processes with an emphasis on European schools and applicants wanting to study in Europe. It will introduce important concepts such as segmentation and positioning and apply them to Cave Hill Business School’s outreach initiatives. You will gain insights into cultural aspects that affect when, why and how candidates apply, making you a more effective GME recruiter.


Aex Chisholm, GMAC