Minimizing Melt: Yield Management Strategies
Thursday | February 11 | 2016 | 4:00 pm - 5:15 PM
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Building the pipeline, engaging prospects, evaluating, and finally accepting candidates to your program are all challenging tasks. All this effort is for naught if who you admit does not enroll in your program. This session will provide you with practical tools to manage your yield, giving you actionable strategies to ensure conversion after an admissions decision is communicated. The Cave Hill Business School case study is used as a basis for discussion.
Lisa Bevill, Consultant, GMAC