The Power of Personal Branding: A Key Marketing Tool for GME Professionals

Tuesday | July 19 | 2016 | 6:30 pm - 7:45 PM

Branding is a powerful tool great companies and brands use to differentiate themselves from others. The same is true when it comes to personal branding---the process of establishing credibility and presence, while consistently reinforcing who you are and what you stand for. In this session, you will learn the six pillars of credibility and how they help you develop, maintain, and promote an outstanding personal brand. You will learn how to become an other-centric communicator, one who prospective students, colleagues, and external stakeholders see as memorable and professional.