Admissions Institute for New Professionals (AINP)

July 18 - 21 | Hyatt Regency Reston | Reston, Virginia, USA | #GMAC2016



New to Admissions?

Would you like to become more effective in your admissions, recruiting and outreach practices? Gain perspective and better understand the current business school landscape? Answer questions on the rankings with confidence? Interview more effectively? Perfect your admissions practices while growing your network of other admissions professionals?

The Graduate Management Admission Council (GMAC) has worked over 60 years with graduate admissions professionals from around the world. Steeped in expertise, we are continuously offering education and training in admissions practice.  Since 1981, we have offered the Admissions Institute for New Professionals (AINP), a continuously-evolving program designed to equip those new to admissions with the knowledge and networks they need to be successful in their careers.  

AINP is an essential program for every new professional working in admissions, recruitment, outreach or marketing.  

Program Overview

Designed as a cohort-based, executive education experience, the program employs a combined learning methodology that includes lectures, cases, group discussions, workshops, and individual contribution. Experiential learning is key! Together with your cohort, you will explore Cave Hill, a fictitious business school which is facing myriad challenges, including a fall in published rankings and a mandate to increase application quantity and quality. How would you respond to these challenges if you worked for Cave Hill? This immersive, interactive case will expose you to best practices and new ideas in marketing and recruiting, and the program provides ample opportunity for you to begin applying these learnings to your own institution!

AINP provides a deep dive into the world of admissions, breaking it down into three core dimensions: Context, Outreach, and Evaluation.

  • Context. The best admissions tools are useless if not applied within the right context. In the Context learning unit, AINP helps you better understand the world of graduate management education including the forces that have shaped its evolution - such as rankings, employer demand and student motivations.
  • Outreach. The outreach learning module provides tips and tools to maximize your marketing and recruiting activities throughout the candidate lifecycle.  These include sessions on enhancing recruiting events, engaging candidates through multiple communication strategies, managing your message, and effective yield management strategies.
  • Evaluation. The evaluation learning section teaches you to review an application, maximize the interview, and implement effective strategies for crafting a class.

Learning Outcomes

  • Learn how Admissions plays a role in sustaining quality growth in the student to alumni lifecycle 
  • Understand the current GME applicant landscape in the US and abroad 
  • Discuss how rankings can impact the admissions process 
  • Use rankings knowledge to respond to stakeholder inquiries 
  • Utilize data analytics based on market research received on to position your program effectively in a complex market
  • Plan how your messaging and branding strategies can drive recruitment activities and outreach 
  • Identify the impact your Admissions role has on prospective student career tracks 
  • Learn how applications and interviewing will dictate the class composition and student career prospects

Admissions Process 

Once you sign up for the program, a member of our Professional Education & Training team will contact you to review your profile and ensure the program’s learning objectives fit with your training and development needs and goals.



Registration Information

Registration for AINP is now closed.

Registration Fee

  • Early registration fee is US$ 2,100 and valid through May 31, 2016.
  • Registration fee after May 31, 2016 is US$ 2,400.

Tuition includes all program materials, certification and scheduled meals.

Who Should Attend?

AINP is exclusively designed for newly hired admissions, recruitment, outreach and marketing professionals from business schools of all sizes and locations —large, small, public, private, global, regional. Professionals should have six* to 18 months experience in your current role.  Even if you have many more years of work experience within a university or corporate setting, if you are new to b-school admissions, you will benefit from this program.    

*If you have less than six months of admissions experience (as of July), we recommend you attend this program next year.

Admissions Process 

Once you sign up for the program, a member of our Professional Education & Training team will contact you to review your profile and ensure the program’s learning objectives fit with your training and development needs and goals.

Still Need Convincing?

Do you have questions about the program and how it will specifically benefit you and your school? Please contact the AINP Faculty Director, Camila de Wit, at

Accommodations & Travel Info

Hotel and Travel Information

Book your hotel room today!

AINP will be held in the Hyatt Regency at Reston Town Center. Make your hotel reservation early to receive the rate of US$ 199 per night plus tax. This rate expires on July 8 or when the conference room block is filled.

Hyatt Reston

Hyatt Regency Reston
1800 Presidents Street
Reston, Virginia USA
+ 1 (703) 709-1234

Reston is located seven miles from the Washington Dulles Airport (IAD), 24 miles from Reagan National Airport (DCA) and 53 miles from Baltimore, Maryland Airport (BWI). 

The Hyatt Regency Reston offers a complimentary shuttle that arrives at Dulles Airport at the top of each hour between 6am-10pm Monday through Friday and 7am-10pm on Saturday & Sunday. Call the hotel to confirm airport pick up +1 (703) 709-1234 x51

Things to do in Reston, Virginia

Reston Town Center offers many restaurants, shopping, and entertainment options. During your free evenings, explore all the Town Center has to offer or take the Metro to other destinations in the greater Washington, DC area.