Marketing and Admissions: Forming an Effective and Collaborative Relationship, Part I
Tuesday | July 21 | 2015 | 3:30 pm - 4:30 PM
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Marketing plays a critical role in supporting the admissions efforts of a business school. This session will introduce you to the importance of collaboration between marketing and admissions as well as the concept of marketing and branding in higher education. Topics such as institutional differentiation, audience segmentation, and research-based strategy will be discussed. The second part of this session will highlight case studies to demonstrate how a strong working relationship between marketing and admissions will strengthen an institution’s enrollment position.