Using Social Media on Purpose
Tuesday | July 22 | 2014 | 12:45 pm - 2:15 PM
Regency Ballroom A
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In the higher education space, effective social media strategy is more important than ever. It is no longer good enough for schools to simply be active in social media channels; we need to use social media on purpose. Drawing on examples pulled from top business schools to leading consumer brands, this session will dissect social media activity to unpack the underlying strategy, and then lead you through a process for developing social media strategies that work for your program, school, department, or center.
Community Manager, Fuqua School of Business, Duke University