2011 GMAC Admissions Institute for New Professionals

July 25-29, 2011 | Allerton Hotel | Chicago, Illinois

Overview

GMAC Admissions Institute for New Professionals (formerly the Professional Development Program) is designed to help newly hired (six to 24 months) admissions, marketing, and recruitment professionals develop the skills necessary to succeed in their careers.

Sessions include:
  • Branding and Positioning Your Program
  • Recruiting Best Practices
  • Crafting a Class
  • Making Effective Presentations to Applicants
  • Developing Cross Cultural Competence
  • A Fresh Look at Interviewing
  • What All New Admissions Staff Need to Know but Might Not Ask
  • Social Media: Rules of Engagement
  • Maximizing GMAC Research, Tools and Services
  • What You Need to Know about the GMAT exam, including the Next Generation GMAT

Who Should Attend?
The GMAC Admissions Institute for New Professionals is designed for professionals from GMAT using schools with work experience between six months to two years in graduate management admissions. Attendees come from a variety of schools—large and small, public and private, global and regional. Although they have only recently begun to work with a graduate business program, many have held responsible positions in the corporate world or other areas of the university. For those participants with less than six months of experience (as of July) we suggest attending this program next year.

When & Where
The program was held from Monday, July 25, 2011 and concluded at breakfast on Friday, July 29, 2011 at The Allerton Hotel, 701 North Michigan Avenue, Chicago, IL.

Registration Fee
The 2011 registration fees were US$2,000 for member schools of GMAC and US$2,550 for non-member schools.

Further Information
Please email questions to programs@gmac.com or by phone +1 (703) 668-9839 (toll-free: +1 (888) 668-9929).

 

Related Resources

Questions? Contact  Us

Session Descriptions

DEVELOPING CROSS-CULTURAL COMPETENCE IN THE GME ENVIRONMENT
Many schools require their admissions staff to travel abroad to recruit international students, meet with international advisors and strategic partners, and develop relationships with alumni. In some programs, the admissions staff is also responsible for orientation and even student advising. Your likelihood of successfully engaging with students and colleagues from other world regions increases significantly when you understand their cultures and norms. In this workshop, you will learn how to:

• Differentiate between your own cultural norms and values and those of cultures in other regions
• Identify variations in communication styles
• Recognize culture shock and understand how it affects behavior
• Effectively address intercultural-communication issues on the job
• Help international students adjust to living, studying, and working in your country

CRAIG STORTI, Director, Craig Storti and Associates

DIFFERENTIATE TO WIN: BRANDING AND POSITIONING YOUR GRADUATE MANAGEMENT PROGRAM
The key to marketing your program successfully is communicating to potential students about how your program, school, and university are unique from, and superior to, your competition. This session will provide you with a framework for identifying those differences and then help you develop and leverage a strong brand and program positioning. You will learn what branding and positioning are and why you should care, identify the heart of your brand, and explore and refine the positioning of your graduate management program.

MARCI ARMSTRONG, Associate Dean, Graduate Programs, Cox School of Business, Southern Methodist University

REVIEW OF YOUR WEBSITE FOR EFFECTIVE BRANDING AND POSITIONING
Armed with new insights from the morning session about your school’s branding and positioning, you will focus on assessing how effectively your own website conveys the heart of your brand and the positioning of your graduate management program. You will also have the opportunity to benchmark the best branding and positioning practices of your Admissions Institute peers.

MARCI ARMSTRONG, Associate Dean, Graduate Programs, Cox School of Business, Southern Methodist University

GETTING ANSWERS TO QUESTIONS YOU CAN’T ASK! A FRESH LOOK AT INTERVIEWING
There is no one right way to interview. All successful interviews, however, create situations in which information can be exchanged easily, evaluated fairly, and communicated clearly. The selection interview presents a unique opportunity for you to obtain information about an applicant that is either impossible or impractical to get any other way. How you use the interview becomes critical to your success in selecting your top candidates. This workshop will help you build an effective interview process, learn the latest in interviewing techniques, and improve your interviewing skills. You will be introduced to the S.E.L.E.C.T. interviewing model, practice your skills, and discuss ways to enhance your current interviewing process.

JOHN B. MOLIDOR, Assistant Dean and Professor, CEO and President, Michigan State University, College of Human Medicine, Flint Campus

MAXIMIZING GMAC® RESEARCH, TOOLS, AND SERVICES
GMAC offers a plethora of tools to help graduate management programs educate, identify, recruit, and select candidates. Whether you are a new director attempting to determine geographic markets for recruitment or an operations manager tasked with promoting your program efficiently, GMAC has resources you can leverage. During this session, you will receive a high-level overview of some of the available tools, all designed to make your life easier as they help you understand and service the graduate management education market.

BETSY KACIZAK, Client Services Specialist, Graduate Management Admission Council
SABRINA WHITE, Client Services Specialist, Graduate Management Admission Council

RECRUITING BEST PRACTICES PANEL
This session is your chance to learn directly from your fellow admissions professionals. You can explore effective ways to meet candidates, measure your return on investment, make the best use of alumni and students in recruitment, understand the impact of budgets on your ability to recruit, and use  technology without sacrificing the personal touch.

STEPHANIE FUJII, Executive Director of Admissions for the Full-time MBA Program, Haas School of Business, University of California, Berkeley
CHERYL MILLINGTON, Director, Recruitment and Admissions, Rotman School of Management, University of Toronto
JODI SCHAFER, Director of Admissions and Financial Aid for the Full-time MBA Program, Tippie School of Management, University of Iowa
CHRIS STORER, Director of Admissions, School of Management, Boston University
Moderator: BETSY KACIZAK, Client Services Specialist, Graduate Management Admission Council

PRESENTING TO WIN: MAKING EFFECTIVE PRESENTATIONS TO NEW GENERATIONS OF GME APPLICANTS
This session will make you a better presenter in two important ways. First, you will learn to overcome the all-too-common fear of public speaking. Second, you will explore ways to connect with Millennials, whose fast-paced communications are driving today’s nanosecond culture (and your recruitment efforts). In addition, you will discover numerous tips and tricks to make you a great communicator, from incorporating video to creating PowerPoint slides that will not bore—or blind—your audience. Finally, you will apply what you have learned by preparing to present your own story in 30 seconds or less.

RICHARD HONACK, Lecturer for Executive Programs, Kellogg School of Management, Northwestern University

WHAT YOU NEED TO KNOW ABOUT THE GMAT® EXAM, INCLUDING THE NEXT GENERATION GMAT
This session is your opportunity to discuss anything and everything about the GMAT exam. We will begin with an overview—the exam’s background, structure, use of computer-adaptive testing, and question item types, including the ones the Next Generation GMAT exam will use beginning in June 2012. Next, we will examine what the GMAT exam measures and how it fits into a balanced admissions process, with a specific focus on what this means for your school in terms of score interpretation and exam validity. Finally, we will discuss the candidates’ testing environment, GMAT security measures, and test-prep resources. The in-depth GMAT knowledge you will gain will help you answer questions from prospective students, colleagues, faculty members, and your dean.

ERIC CHAMBERS, Director, Key Initiatives, Graduate Management Admission Council

EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT ADMISSIONS BUT MIGHT BE AFRAID TO ASK
During this session (and then over lunch), you will have the opportunity to learn from a seasoned admissions director the language of admissions and what it really means, the role operations plays in admissions, and different methods you can use in the admissions cycle. This informal session includes time to ask questions you might not want to ask in the office but have been wondering about.

ATTENDEES WITH MORE THAN 10 MONTHS’ EXPERIENCE
Facilitated by: JULIE BAREFOOT, Associate Dean of MBA Admissions, Goizueta Business School, Emory University

ATTENDEES WITH FEWER THAN 10 MONTHS’ EXPERIENCE
Facilitated by: JIM HOLMEN, Director of Admission and Financial Aid, Kelley School of Business, Indiana University, Bloomington

SOCIAL MEDIA: RULES OF ENGAGEMENT
What part should social media play in your student outreach and how do you engage with your best candidates online?  This presentation will start by discussing the role of social media in your overall online strategy, and how you should integrate your social media presence with your other marketing and communications efforts.  What is the best way for a program to organize itself to handle its social media channels, and should you focus on Facebook, Twitter, LinkedIn or elsewhere?  We will also discuss how to manage and measure your social media channels, and the best ways to create content that will help your social media community grow. 

DAVID MOLDAVSKY, Vice President, Web Strategy and Operations, Graduate Management Admission Council

SELECTION—CRAFTING A CLASS
To help you integrate all you have learned, you will participate in a simulated admissions committee with representatives from a wide range of schools. Your committee will review and debate the merits of each candidate while considering the interests of the many stakeholders in any selection process. This highly interactive session lets you see how the Admissions Institute themes and topics converge in a true-to-life situation.

ERIC CHAMBERS, Director, Key Initiatives, Graduate Management Admission Council
BETSY KACIZAK, Client Services Specialist, Graduate Management Admission Council